pepsico
Digital Branded Content
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Worked closely with the editor-in-chief of digital communications for PepsiCo.com, highlighting the company’s products, brands, events and initiatives through the use of infographics, video, animated GIFs, and interactive social media platforms.
walgreens
Digital Branded Content
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In collaboration with Tronc/Motiv8, created 8 months of beauty content for the launch of Walgreen’s new Beauty Enthusiast program. Responsibilities included concepting and art directing photoshoots, as well as designing layouts.
ameren
ADVERTISING CAMPAIGNS - TELEVISION SPOTS
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Worked as the Senior Art Director on several campaigns for this Midwest-based electrical company. Responsibilities began with idea inception and continued through development, storyboards, choosing a director, casting, on-set art direction and post-production editing.
snowfall-fx network
Digital Branded Content
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Worked with the LA Times to promote Snowfall by creating a content hub of unique facts and information in the form of interactive infographics, maps, videos and timelines. Responsibilities were to oversee creative direction and execution of all pieces on the site.
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Suave
Digital branded content
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Worked as the Senior Art Director for Unilever Suave Beauty brands. In collaboration with the writer, we created monthly social media content, videos, and other digital content to highlight specific products, beauty tutorials and partnership-specific campaigns. My responsibilities included art directing photoshoots and videos, and laying out all of the content.
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OSCAR MAYER LUNCHABLES
social media campaign
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As the lead Art Director/Designer on this account, I collaborated with the writer to create a lively social presence for the brand. The goal was to display the product as fun and approachable, while relating to both the mothers and their children. We achieved this through the use of various forms of content: “laughables”, “unbelievables”, “quotables” and, of course, “lunchables”. I had fun getting my hands dirty, while manually crafting every piece of content with the food products and/or the materials from the packaging. I assembled the food, photographed it, then created the final layouts.
